Official announcements, press releases, and media resources from VERZA TV — the first US-based vertical micro-drama studio, founded by Alan Mruvka, co-founder of E! Entertainment Television. For interviews, assets, and fact-checking, our communications team is here to help.
VERZA TV, founded by E! Entertainment Television co-founder Alan Mruvka, opened to the public with an original slate of micro-drama, reality, and red-carpet series produced at the studio's Filmology Labs facility. Every series offers its first five episodes free.
The studio's $250M Paterson, New Jersey facility entered full production on its next wave of originals, leveraging 21 soundstages and an LED volume wall for virtual production to scale a high-volume vertical pipeline without sacrificing cinematic quality.
VERZA TV launched an application-based Creator Channels program, inviting independent filmmakers and vertical-native storytellers to publish original series on the platform with an 80% revenue share and access to the studio's distribution and monetization stack.
The platform introduced an AI Host for viewers and a Creator AI Studio for filmmakers — covering script generation, logline writing, social copy, and episode descriptions — built on a system that understands the full VERZA TV catalog and house style.
Native mobile apps extended VERZA TV's swipe-to-play experience to phones, with sub-second playback, offline progress sync, and the same coins-and-VIP monetization available on the web platform.
E! Co-Founder Bets on Vertical Micro-Drama with American Studio Play
Inside VERZA TV's Vertically Integrated Pipeline from Paterson to Phone
VERZA TV's 80% Revenue Share Aims to Win Vertical-Native Filmmakers
Media inquiries
press@verzatv.com